Creator Economy 2027
This webinar gets you up-to-date in 1 hour.
A fast, data-driven look at how the creator economy is shifting towards 2027 and, more importantly, what these changes mean for brands. Klara Verzele (Klarence) will share some data & numbers + benchmarks and structure the presentation around the key market shifts. Klara will end her section with a strong “Creator Economy 2027 Snapshot”: one slide bringing together the most important shifts brands should take into 2027.
Elisa Volpi will connect her legal insights directly to these market shifts. “Klara showed you what is changing. Now let’s look at what those changes mean from a legal perspective.” Elisa will translate these into concrete considerations around contracts, IP, usage rights, exclusivity, disclosure, AI, music copyrights, etc.
Open Q&A. Questions can be asked in English or Dutch.
Free webinar offered by the Influencer Marketing Alliance by FeWeb
Speakers
Klara Verzele
I'm an influencer marketer, creator economy expert and proud owner of KLARENCE. Influence isn’t about numbers, but about connection. I started out as a content creator almost ten years ago and discovered how powerful stories build relationships between brands and people. I have therefore incorporated these years of experience into this webinar.
Elisa Volpi
I'm an IP attorney and a content creator myself (@italiansinbelgium), so I understand both the rules and the reality of building content and campaigns online. I help brands, agencies and creators navigate the legal side of their online presence: from IP/usage rights and contracts, to the rules and laws around the Social Media world. You build the content, campaign and brand; I help you understand the risks, protect what you create and avoid costly legal mistakes. No dry legalese, just practical legal safety for your creative work.
Participation
Your participation is free, kindly offered by the Influencer Marketing Alliance by FeWeb.
This session (in English) will be recorded, you'll get access to the video.